Prada has always set its own rules. From its humble beginnings crafting leather goods over a century ago to becoming one of the world’s most influential fashion houses, the brand has continuously redefined luxury. Now, Prada is taking that legacy further with Eternal Gold, its first-ever fine jewelry collection—a groundbreaking blend of timeless beauty and sustainable innovation.
As the first luxury fine jewelry line made entirely from recycled gold, Eternal Gold upholds the highest standards set by the Responsible Jewelry Council. Prada also leads the industry in diamond traceability, ensuring that every single carat can be tracked back to its origins—an unprecedented level of transparency in the often opaque world of fine jewelry.
Eternal Gold is unmistakably Prada. The iconic Prada triangle appears in earrings, pendants, clasp closures, and even chain links. The standout snake bracelet, while reminiscent of classic serpent designs, carries Prada’s unique touch with a sleek, unvarnished finish and subtle triangle detailing. Meanwhile, heart pendants take on an unexpected edge, set against bold, geometric chains.
To introduce the collection, Prada tapped three cultural icons: Amanda Gorman, Maya Hawke, and Somi Jeon. Captured in striking gold-negative portraits by David Sims, they embody the brand’s vision for a future where luxury and responsibility coexist.
With Eternal Gold, Prada isn’t just making jewelry—it’s making a statement. Sustainability, craftsmanship, and radical transparency come together in a collection that proves looking good and doing good can go hand in hand.
