The It-Bag Of Summer? One In A Surprisingly Bold Hue

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The burgundy handbag is making an unexpected splash this summer, proving that deep, rich tones aren’t just for colder months. Traditionally associated with winter, this elegant hue is now embraced by fashion’s biggest names, adding a sophisticated edge to warm-weather wardrobes.

Burgundy Bags: The Unlikely Summer Staple

Once reserved for fall and winter, burgundy has emerged as the statement shade of summer 2024. Runways from Milan to Paris showcased the trend, with luxury houses like Bottega Veneta, Gucci, Ferragamo, and Valentino championing the deep red tone in their summer collections.

Breaking the Seasonal Color Rules

The shift toward burgundy is striking, especially after seasons dominated by bold reds and cherry hues. This move toward deeper, more muted shades suggests a departure from traditional seasonal palettes. As unpredictable weather patterns blur fashion norms, colors once linked to specific times of the year are now making year-round appearances.

Runway-Approved Styling: The Burgundy Bag

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Burgundy isn’t just sophisticated—it’s versatile. Designers have paired it with breezy leather at Tom Ford, Ganni, and Versace, while Victoria Beckham and Eudon Choi highlighted its contrast against crisp whites and soft grays. Gucci, Gabriela Hearst, and Hermès took it a step further, styling head-to-toe burgundy looks for a bold monochrome effect.

How to Wear Burgundy This Summer

Incorporate burgundy seamlessly into your summer wardrobe by pairing it with neutrals like beige, ivory, or soft pink for a fresh yet striking look. Pastels also create a beautiful contrast, making for effortlessly chic summer ensembles—whether for a casual picnic or an evening out.

One thing is clear: traditional fashion rules are being rewritten, and burgundy is leading the charge. Timeless yet refreshingly modern, this deep red hue is proof that in fashion, there are no limits. Now is the time to embrace burgundy and make it your go-to shade for summer 2024.

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